The customer is more right than ever. Is your brand up to the challenge?

Customer experience is the new battleground for brands. 89% of organizations compete primarily on experience, and 95% tell others about a bad experience.

To help brands compete in this new world, we spoke with 17 experts about the current state of customer experience and ways that brands can make – and keep – their customers happy.

Respondents include:

  • Wall Street Journal best-selling author Ann Handley
  • Annette Franz, Founder/CEO of CX Journey Inc.
  • Mitch Joel, President of Mirum – a WPP-owned digital marketing agency

And many more!


Read on for insights into:

  • Meeting the evolving demands of customers
  • Ensuring CEOs embrace the importance of customer experience
  • How customer experience is becoming the new marketing