eBook: “Influencer Marketing Roundup 2018”
This selection of articles, insights, and interviews – gathered by eMarketer and Sprinklr – can help you better understand what will be critical to influencer marketing in the coming months, from FTC regulations to micro-influencer trends.
Head of household or
name. Get value from every type of influencer. household
In a recent Twitter survey, half of
said they rely on influencers for product recommendations. Influencers are second only to friends, whom purchasers consult 56 percent of the time. respondents
Source: Twitter Survey