How Alamo Drafthouse Created a Social Infrastructure Built for Scale

Founded in 1997 in the heart of Austin, Texas, Alamo Drafthouse Cinemas is known for its signature spin on the cinema-eatery concept. Its carefully curated selection of new and classic movies and unique events has turned it from beloved local staple to a growing national establishment.

The brand’s social presence has also grown rapidly in recent years. As a result, Alamo Drafthouse’s needs became more complex and the brand quickly outgrew its social media point solution.

“We have a large web of social structure,” said Casey Warnick, director of social media for Alamo Drafthouse Cinema. “We needed a platform that could do a lot more.”

Alamo Drafthouse ended up choosing Sprinklr.

“The smaller vendors and point solutions of the world, while great on their own, just didn’t have everything we needed, and we didn’t want to piece together our social media management,” Casey explained.

Download the case study to find out how Sprinklr enables Alamo Drafthouse to centralize social media planning, publishing, engagement, and reporting.