How Vimeo Increased Efficiencies and Optimizations with the Predictive Allocation Tool
The Predictive Budget Allocation tool monitors campaign performance against specific KPIs and shifts budget allocation according to performance. Vimeo is now able to automatically shift campaign budgets based on real-time performance and on specific KPIs.
Vimeo set the tool to track KPIs beyond click through rates, using it to measure more robust metrics such as return on ad spend (ROAS) and cost per landing page visit (CPLPV). The PBA tool then automatically reallocates budget according to the performance of each campaign.
Key Results from the Vimeo Case Study
- Saved up to 4.5 hours of manual work per week
- Increased performance by approximately 18.5% across campaigns
- Align campaign budget allocation to specific KPIs that are a priority for the business
Download the case study to learn how the video sharing platform increased efficiencies while optimizing ads.