“How do you make someone truly happy? You really have to know them, be there for them and care for them. Brands need to achieve this – customers should be treated like humans.” – Ragy Thomas, CEO & Founder, Sprinklr.
We’ve all heard the statement that businesses don’t buy your product – people do. Yet often, marketing efforts don’t always align with this fundamental truth. We resort to content that is stale, robotic and disconnected from the human experience.
We know personalized account-based marketing (ABM) can help us build relationships with customers, but how do we actually create a successful ABM strategy? How do we break free from our corporate image and become a genuine, trusted human?
Luckily, human-to-human marketing isn’t impossible. Join this webinar with Sprinklr’s CMO Advisory Board leaders to learn the fundamentals of creating an authentic, personalized marketing strategy. Click here to join the Sprinklr CMO Advisory Board’s online community and follow the webinar discussion on Twitter with #SprinklrCMOChat.
Co-founder at The HMS Beagle
Lynn Power is the co-founder at The HMS Beagle, a boutique consulting firm that helps brands navigate the journey to survival. Lynn has nearly 30 years of experience in advertising, working with some of the world’s most iconic brands including American Express, Clinique, Hershey’s, Gillette and L’Oréal. Previously, she was the CEO of J. Walter Thompson New York and prior to joining JWT, she served as President and Managing Partner of Arnold New York. @LynnPowered.
Paul Belle Isle
Head of Marketing, Commercial Specialty Products at Aetna
Paul Belle Isle the head of marketing for commercial specialty products at Aetna. He has diverse B2C and B2B experience across the health care, financial services, e-commerce, membership services, telecommunications, wireless, software, and not-for-profit sectors throughout a career spanning sole-proprietorship, early-stage startups, and growth stage firms, as well as large enterprises like Sprint, Charter Communications, Fidelity Investments and Aetna. Follow Paul on Linkedin.