How to Use Agile Marketing Methodology to Accelerate Customer Obsession

If your brand has been busy establishing customer-obsessed processes, you’re ready to advance them using Agile Marketing methodologies. The forces that drove Agile into developer communities have hit marketers just as hard. Marketers and Marketing leaders must respond to constantly changing requirements, cross-functional demands, high-performance expectations, and most of all, climbing customer expectations — all benefits of a more formal approach to Agile methodologies in marketing. Come join Sprinklr and Forrester’s Ryan Skinner to understand how Agile methodologies apply to marketing innovation principles.

Date: Tuesday, November 19
Location: Sprinklr NYC Office: 29 West 35th Street NY NY 10001, 7th Floor (map)


Networking Breakfast: 8:30 a.m. – 9:15 a.m.
Sprinklr Opening: 9:15a.m. – 9:30 a.m.
Forrester Presentation, Content Marketing: 9:30 a.m. – 11 a.m.
Live Product Demonstration: 11a.m. – 11:45 a.m.

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Featured Speaker:

Ryan Skinner
Principle Analyst, Forrester