Reputational crises, like natural disasters, can’t be avoided. Whether it’s an inappropriate tweet or a business-damaging scandal, unfortunate events can happen to any brand.
This doesn’t mean leaving your enterprise ill-equipped and unprepared to handle the storm. It means doing your best to anticipate and manage the situation.
In this whitepaper, you will learn:
- practical tips from Rick Reed,
crisismanagement expert at Intel Corporation
- advice from Melissa Agnes, president of crisis management firm Agnes + Day
- a guided approach to assessing and handling brand crisis situations