Crisis Management Techniques for Big Brands

Reputational crises, like natural disasters, can’t be avoided. Whether it’s an inappropriate tweet or a business-damaging scandal, unfortunate events can happen to any brand.

This doesn’t mean leaving your enterprise ill-equipped and unprepared to handle the storm. It means doing your best to anticipate and manage the situation.

In this whitepaper, you will learn:

  • practical tips from Rick Reed, crisis management expert at Intel Corporation
  • advice from Melissa Agnes, president of crisis management firm Agnes + Day
  • a guided approach to assessing and handling brand crisis situations