Altimeter Group’s Customer Experience Cloud Report

The Value of the Customer Experience Cloud

Altimeter Group is known for correctly predicting the next big trend in enterprise software. In their latest report, they take on the Customer Experience Cloud.

Altimeter Group challenges the traditional paradigm of “Marketing Clouds,” which only serve to reinforce silos. They urge companies to make the sales and service teams equal stakeholders in delivering a seamless experience across all touchpoints.