CXM is the process of providing unforgettable experiences to your customers at every touchpoint – online, on the phone, on social, and in person. The reasons to invest in CXM are clear:
- Customers are twice as likely to share a negative experience with a business than a positive one.
- 86% of customers will pay more for a better customer experience.
CXM is not optional, even for large, complex organizations. It’s the future of every business operating in a networked world. So where do you begin?
Download this ebook to learn tips from Frank Eliason, Stan Phelps, Jeanne Bliss, and other innovative leaders in the CXM space.