How Dell Increased Sales by 150% on Black Friday

It can be tough to break through all the noise and make an impact with social ads during the period from Black Friday to Cyber Monday.So, when Sprinklr enabled Dell to generate 2x their return on ad spend goal during this time, we knew we had to share their recipe for success.

  • Identify which audience members are most likely to convert.
  • Align bids to the quality of a user and their conversion rate.
  • Target lapsed customers and core audiences from previous campaigns.

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