Sprinklr Lunch: Engaging Citizens Through Modern Channels

While corporate brands use modern channels to reach individuals in authentic, powerful ways, organizations in the public sector face hurdles such as fewer resources and heightened governance restrictions.

Join Sprinklr for lunch and a discussion of how government agencies, higher ed institutions, and other public sector organizations can overcome these challenges to create personalized experiences that support their valuable missions.


  • 11:00am – 11:15am Registration
  • 11:15am – 12:00pm Lunch & Networking
  • 12:15pm – 12:30pm Welcome & Introductions
  • 12:30pm – 1:00pm Vivek Kundra, Sprinklr’s COO (and first Federal CIO)
  • 12:15pm – 12:45pm Deloitte Presentation
  • 12:45pm – 1:15pm Jason Townsend, Deputy Social Media Manager @ NASA
  • 1:15pm – 1:45pm Public Sector Best Practices with Sprinklr

These experts will discuss how public sector organizations can excel in the digital world and explore how a unified approach to modern channels can enable an org to reach its audience at the right place, at the right time, with the right information.

Date: Thursday, June 20
The Occidental
1475 Pennsylvania Ave NW
Washington, DC, 20004 (map it)
Dress Code: Business Casual


Hosted by:

Vivek Kundra, COO | Sprinklr

Vivek previously served as EVP at Salesforce, where he led growth and go-to-market strategies for key global verticals such as Financial Services, Healthcare, Retail, Auto, Communications, and the Public Sector, by creating an ecosystem of partners and launching new apps to solve industry-specific challenges. He also launched a new Government Cloud, opening up new markets and accelerating growth in the U.S., EMEA, and APAC.

Before that, Vivek served as the first CIO for the U.S. government Federal Government under President Obama. In that capacity, he was responsible for managing $80 billion in annual technology spending, saved $3 billion in taxpayer dollars while moving the government to the cloud, and strengthened the cybersecurity posture of the nation while making it more open, transparent, and participatory.

He also served as a joint fellow at Harvard’s Berkman Center for Internet and Society and the Shorenstein Center on the Press, Politics and Public Policy, and was named a Young Global Leader by the World Economic Forum.

Vivek holds a M.S. in management information systems from the University of Maryland and is a graduate of the University of Virginia’s Sorensen Institute of Political Leadership.

Jason Townsend, Deputy Social Media
Manager | NASA

Jason is an industry leader in digital communications with over 14 years of experience in strategic and innovative use of social media messaging and website content. During his career, he’s directed the efforts of and regularly executes some of the largest Twitter, Facebook, Instagram and Snapchat accounts across the platforms, working on projects that have earned two Shorty Awards for best use of social media, two Webby Awards for best corporate use of social media and two Webby Awards for best websites.

During his time at NASA, Jason has focused on covering the agency’s people, missions and programs across a digital landscape of over 500 social media accounts on 18 platforms. Working with an in-house social media team, he has been at the forefront of communicating NASA’s story to a community of followers grown from 12 million in 2012 to 180 million strong in 2019. Jason is regularly called on as an expert in the use of social media, advising agency leadership on social media best practices, policy, and upcoming social media activities. He also regularly speaks to external audiences at universities and conferences about case studies and lessons learned from some of NASA’s largest social media campaigns.

RJ Krawiec, Strategy Principal | Deloitte

RJ leads Deloitte’s Global Public Sector Advertising Marketing and Commerce Practice. He advises clients on how to better meet their mission through the development and implementation of digital strategy, compelling creative, brand, campaign, mobile, web, content, social, customer data and analytics solutions. He helps clients develop digital strategies, design compelling user experiences, and implement digital marketing, eCommerce, CRM, Service, enterprise portal, mobile, and social media solutions that generate efficiencies, reduce cost, reduce risk, or engage users.