How Sonos successfully leveraged video ads in recent campaigns with help from Sprinklr + Facebook
With Sprinklr and Facebook/Instagram, Sonos was able to fully leverage video ads during a 2-phase campaign to launch the PLAYBASE and promote its PLAY:1 and SUB products
- 19X return on ad spend during the promotion period
- 17-point lift in ad recall
- 8-point lift in brand preference
- 19 million people reached
Read more to learn about how Sonos used Sprinklr’s first-party audience segmentation, reporting dashboards, and managed services team contributed to the success of these Sonos campaigns.