How to Leverage Facebook & Instagram Video Ads: Sonos Case Study

How Sonos successfully leveraged video ads in recent campaigns with help from Sprinklr + Facebook

With Sprinklr and Facebook/Instagram, Sonos was able to fully leverage video ads during a 2-phase campaign to launch the PLAYBASE and promote its PLAY:1 and SUB products

The result?

  • 19X return on ad spend during the promotion period
  • 17-point lift in ad recall
  • 8-point lift in brand preference
  • 19 million people reached

Read more to learn about how Sonos used Sprinklr’s first-party audience segmentation, reporting dashboards, and managed services team contributed to the success of these Sonos campaigns.

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