Social media has flipped the script. Today’s consumers – connected and empowered like never before – tell a brand’s story much more than the brand does itself. It’s a massive shift, and companies worldwide are only just beginning to adjust to this customer-focused world.
Fortunately, social listening technology has grown in lockstep with the developments that have given consumers their new, powerful megaphone. Thanks to social listening, brands are clued in to relevant conversations, trends, and influencers across the digital world – equipping them to reach their audiences with the right message, at the right time, on the right channel.
“[Sprinklr] leverages its extensive social data sources and tech integrations to deliver a core listening product that feeds into six clouds spanning 40 social-centric modules, such as publishing, customer care, and advertising.”
The report provides a detailed overview of the industry as a whole – download it today to learn more about Sprinklr and the social listening landscape.
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