The Future of Social Media Command Centers

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The impact of online conversations is no longer up for debate. Insights derived from social are a critical piece of how brands of the future will manage experiences. But for enterprises to fully benefit, they need to analyze and contextualize billions of messages.

A command center can help. That is, if you find the right one. We put together this practical guide to to make it easy.

Within these pages, you’ll:

  • learn key lessons from Michael Killi of Wyndham’s exhaustive and thorough nine-month search for a command center
  • see how a command center enabled Castrol USA to make strategic decisions during the Super Bowl
  • get practical advice from Chris Baccus of Golin on how he successfully architected a social media command center

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Download Now

Download Now