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The impact of online conversations is no longer up for debate. Insights derived from social are a critical piece of how brands of the future will manage experiences. But for enterprises to fully benefit, they need to analyze and contextualize billions of messages.
A command center can help. That is, if you find the right one. We put together this practical guide to to make it easy.
Within these pages, you’ll:
- learn key lessons from Michael Killi of Wyndham’s exhaustive and thorough nine-month search for a command center
- see how a command center enabled Castrol USA to make strategic decisions during the Super Bowl
- get practical advice from Chris Baccus of Golin on how he successfully architected a social media command center