The Great Airport Steak-out: How Morton’s Gets Its Customers to Scale Social For Them

Morton’s Steakhouse is one of the few brands that has figured out how to use social media to create amazing customer service experiences. We saw this first hand when Peter Shankma jokingly tweeted to Morton’s Steakhouse, asking if they’d be so kind as to meet him at Newark Airport with a Porterhouse Steak when he landed. Download this article to see how Morton’s responded and how the world reacted.

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