Holiday How-To’s

AKA, Staying on the “nice” social list this season

Unwrap these social treats.

We recently published five guides to social advertising for the holidays. Brush up on best practices and stay off your customers’ (or your manager’s) naughty list this year.

‘Tis the Season of Twitter

There’s no place like Twitter for the holidays. It’s where consumers go to research purchase decisions, talk about their shopping experiences, and interact with brands.


This channel is not just for stocking stuffers. During last year’s holiday season, mobile accounted for 77% of online conversions visible to Facebook.

Pining for Pinterest

Pinterest is evergreen with opportunity for holiday advertisers. Here are some more impressive stats (holiday-themed, this time) that should perk up your ears and inspire your efforts.

Instagram Icing

With 1 billion monthly active users, Instagram isn’t just a place for people to share fun selfies with their friends; it’s a robust advertising platform on which brands can create their own streams of glossy photos, videos, and content experiences.

Let it Snapchat, Let it Snapchat, Let it Snapchat

According to Snapchat, users are 64% more likely than non-users to start holiday shopping on Black Friday. Enough said!