How Sonos Improved Customer Sentiment and Built a Personalized Product Launch Strategy on Social with Sprinklr’s Social Listening
As Sonos prepared to launch their Alexa capability for Sonos One, the social team saw an opportunity to personally connect with its audience and show appreciation for its dedicated response to customers who had asked about it on social media. The team used Sprinklr’s planning, workflow, and publishing tools to coordinate a proactive response campaign with responses to real-time questions about the launch.
- 6% of respondents either said “I just purchased” or “I’m going to purchase now”
- Generated 99% positive sentiment
- Developed new personalized social communications strategy that puts customers at the center
Download the case study to learn how Sonos created a customer centric product launch strategy.