How Lenovo Used Real-Time Twitter Data to Break Through the Noise at CES

The annual CES show in Las Vegas provides a great opportunity for brands to promote their newest technologies, but breaking through the noise and actually reaching customers is not so easy. With Real-Time Twitter data and Sprinklr, Lenovo was able to do just that.

Key Results:

  • 73% decrease in Cost per Engagement
  • 6.5X higher engagement rates compared to other target types
  • Real-Time data targeting made up 44% of engagements while traditional keyword and handle targeting made up just 4% and 27% of total engagements.

Download the case study to learn how Real-Time Twitter data targeting helped Lenovo achieve incredible results during an extremely busy advertising period.