69 million customers, 36,000 locations, 120 countries—a single, unified social strategy. Complicated? Sure. With
McDonald’s chose Sprinklr to help simplify and humanize its social operation, a tall task considering the 60 brand mentions the company receives from around the world per minute.
McDonald’s newfound ability to hear its customers via social resulted in a game-changing business initiative that drove company growth after 14 consecutive quarters of decline.
Download the case study to learn more about how Sprinklr made it possible.