69 million customers, 36,000 locations, 120 countries—a single, unified social strategy. Complicated? Sure. With Sprinklr, however, McDonald’s was able to centralize its digital strategy, allowing the brand to hear and reach its customers in new and powerful ways.
McDonald’s chose Sprinklr to help simplify and humanize its social operation, a tall task considering the 60 brand mentions the company receives from around the world per minute. Sprinklr empowers McDonald’s to respond to customer questions in a personalized way, equipping the public to talk about the brand in an informed, accurate manner.
McDonald’s newfound ability to hear its customers via social resulted in a game-changing business initiative that drove company growth after 14 consecutive quarters of decline.
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