How Santander UK Anchors the Customer Experience in Social

Santander UK is one of the largest banks in the world, with 800 branches, 67 corporate centers, and 20,000 employees. Three years ago, the financial services company started their digital transformation journey.

How Santander Manages the Customer Experience

Santander chose to partner with Sprinklr – the first unified customer experience management platform – to centralize its social media capabilities and empower teams to reach, engage, and listen customers with greater clarity and context.

Key Results from the Santander Case Study

  • A unified and holistic view of 14 million customers across all relevant touchpoints
  • More than 1.5 million engagements and 100 million impressions on social last year
  • Increased collaboration between marketing, customer care, compliance, and other departments

Download the case study to learn how the 20,000-person financial services company delivers personalized experiences to millions of customers.

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