How Transcosmos Improved Social Advertising Campaign Management

How Transcosmos Improved Social Advertising Campaign Management Efficiency By Over 60%
Transcosmos leveraged Sprinklr to optimize advertising campaigns for several key clients by maintaining average Cost Per Install, and unlocking time for operational consultants to focus on strategic client initiatives.
Key Results:
  • Reduced Full Time Equivalent (FTE) hours by 20 hours (3 operators per day a month)
  • Consistent performance through bidding automation and reduction of weekend volatility
  • Quality of service significantly improved as staff had more time to focus on transformative initiatives like strategy and client communication
  • Reduced frequency of manual optimization, from an average of 7 times per day to 1-2 times per day  
“We are excited to work with Sprinklr, the global leader in social ad technology, in an emerging area of digital promotion. The collaboration propels us to explore new business, and to support our clients beyond traditional means.” — Junsuke Obonai, Head of Department Internet Promotion Dept., Digital Marketing (IPS), Transcosmos
Download the case study to learn how Sprinklr helps Transcosmos drastically improve efficiencies and optimize resource allocations.

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