Social Media Governance 101

Learn how to protect your brand in the social era.

You see it all the time: multi-billion-dollar corporation humiliated by an inexperienced intern, scorned employee or hacking genius. While the stories involve different players, the same theme resonates — insufficient social governance.

Don’t leave your organization at risk.

In this whitepaper, you’ll get:

  • A clear and guided roadmap to creating a social governance framework
  • Insights from Andrew Banas of Allianz Life on how his team completes two dozen stages of approvals in less than 24 hours
  • Advice from Krisleigh Hoermann on how the American Heart Association’s 80 social media representatives speak in one brand voice