How Chick-fil-A Listened to Fans and Successfully #BroughtBacktheBBQ

Chick-fil-A improved brand sentiment through the #BroughtBackTheBBQ relaunch campaign with creative agency, Moxie, and Sprinklr.

In July 2016, Chick-fil-A replaced their Original BBQ sauce with a new Smokehouse BBQ variety. Immediately, fans expressed outrage over the change leading to:

  • A 923% increase in weekly mentions of “BBQ sauce”
  • 73% negative fan sentiment
  • Thousands of inbound messages and social mentions of the change

With Sprinklr, Chick-fil-A was able to successfully re-launch their original BBQ sauce with the following results:

  • 188x increase in Chick-fil-A + BBQ sauce mentions on the day of the re-launch
  • 92% positive fan sentiment
  • Over 5,000 messages responded to or reviewed in the first three days after the announcement

Download the case study to learn how Sprinklr helped Chick-fil-A achieve these #BroughtBacktheBBQ results.