Maintaining its spirit of constant innovation, Shell has recently become something else: a pioneer in digital transformation.
Embracing Social as the Key to Transformation
Shell recognized it could harness social media to connect with its many customers on a human level. Using Sprinklr’s unified social platform, the brand is equipped to provide a more powerful, consistent experience through marketing and advertising.
- Adoption of unified social technology, which brought together previously siloed teams.
- Executive visibility into every step of social campaigns, including content creation, approvals, publication, and amplification.
- Improved insights into the customer journey leading to better engagement and a stronger overall customer experience.
Download the case study to learn how this energy company delivers personalized experiences to millions of customers.