How Allstate Uses Social Media Recruitment to Attract the Next Generation of Talent

The recruiting and employment brand teams at Allstate wanted to bridge silos to create a program that would allow them to reach potential recruits and expand Allstate’s reputation as a career champion on social.

Sprinklr’s unified social platform empowered the entire recruiting team to work together to identify people talking about their education and career aspirations on social who may not have considered a career at Allstate previously.

Key Results:

  • Engagement increased by 180% during the first few months of the program.
  • 1,200 recruiting outreaches to date
  • 74% of Allstate Instagram content is user generated content – up from 23% prior to Sprinklr adoption

By aligning internally, the Allstate recruiting team is better equipped to produce a consistent, compelling message.

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