Allow hybris commerce data to inform the segmentation of your social advertising, ensuring every ad dollar is more effective and improves the customer experience.
Why SAP Hybis Commerce + Sprinklr Audience
- Save Ad Spend with Suppression
- Prospect More effectively
- Create highly relevant direct response campaigns
How we do it
With an exclusive SAP Hybris Commerce one click connector and ready-to-go Sprinklr social access, harness a mix of business and social data to build complete, insightful campaigns across all of your social channels.
- SAP Hybris Commerce captures event data in SAP Hybris Commerce Database
- SAP pushes raw event data to Sprinklr Audience engine via API
- Sprinklr allows users to create segmented custom audiences based on SAP raw event data, plus additional social demographic data
- Sprinklr matches user profiles to social accounts and places use rs into segmented custom audiences
- Custom audiences are now available to be used in ad campaigns on social networks using the generated segments