In today’s digital world, customers expect brands to know them as individuals, not just data points. Fortunately, social listening allows even the biggest brands to hear relevant conversations across social media – empowering them to reach customers (and potential customers) with the right information, at the right time, on the right channel.
As a Leader in the most recent Forrester Social Listening Wave, Sprinklr understands the importance of social listening in today’s business world. We invite you to join this Sprinklr Connect webinar, which will cover:
- The business value of listening software
- Creative ways to capture the most relevant conversations
- How to leverage listening to its full potential
Jessica Liu, Senior Analyst serving B2C Marketing Professionals from Forrester, will also be presenting. Jessie serves B2C Marketing Professionals with a focus on social marketing. Her research covers the types of strategies and technologies marketers can use to win, serve, and retain customers in a rapidly changing social media landscape.
Paul Michaud – VP, Product Marketing | Sprinklr
Jessica Liu – Senior Analyst Serving B2C Marketing Professionals | Forrester
Ali Backscheider – Senior Marketing Manager | Sprinklr