Whether it’s a review, a tweet, or a video – user-generated content (UGC) has a huge impact on how consumers perceive your brand. In fact, research shows that 85% of consumers trust content generated by others more than they trust the content produced by brands.
User-generated content isn’t just compelling for consumers, it also helps brands create more interesting, authentic content that can lessen the burden on your marketing teams. By including customers on social media initiatives, branding campaigns, video content, and more, you can create a rich customer experience that builds a passionate community around your brand.
Want to learn more? Watch this on-demand webinar to see: