Tuesday, July 23rd
Marketers are overrun by the demands for content to support their campaigns and plans across markets and customer segments. Many of them turn to content marketing platforms, or CMPs, to manage the planning, production, and distribution of their marketing content. Forrester completed an extensive analysis of the CMP market earlier this year and will provide a deep-dive into the market itself, key trends, and top players.
In this webinar guest speaker Ryan Skinner, Principal Analyst at Forrester, will join us and answer the following key questions:
- How marketers’ needs from CMPs are shifting
- Where the CMP market is heading, and the implications to marketers
- The key players in the CMP space and how they differentiate
Principal Analyst at Forrester