The Modern CMO presented by Sprinklr:
How Brands Can Leverage the Millions of TikTok Users

Available: On Demand
Length: 30 minutes

With hundreds of millions in monthly active users globally, TikTok is quickly becoming the place to target consumers and prospects.

Social platforms are evolving fast and we know staying ahead of the curve can be challenging. As the first API partner with TikTok supporting in-feed video ads, we’re here to help. Join us for a discussion with TikTok’s Oliver Silzer and Havas Media Group’s Tessa Kavanaugh, as we cover key factors to successfully advertising on TikTok, including:

  • TikTok 101: The mission, trends, growth & audience
  • How brands can leverage the TikTok platform
  • How Havas Media Group is thinking about TikTok for their clients
  • What TikTok activations are working best


Tessa Kavanaugh
VP, Group Director Social Media
Havas Media Group

Oliver Silzer
Strategic Partner Manager

David Factor
Advertising Partnership Lead

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