Listen, Learn & Serve: How Federal, State & Local Governments Use Social Media during the COVID-19 Crisis

Available: On Demand
Length: 25 minutes

As the full force of COVID-19 hit the state of Washington, concerned citizens quickly overwhelmed their phone system. Social media channels exploded with millions of virus-related messages, conversations and questions. As one of the first hot spots in the US, all eyes were focused on the state as they managed the chaos.

Hear from Jeremy Bertrand, Digital Outreach Manager for the State of Washington, on how he used social platforms to combat misinformation, serve its citizens and manage risk…all in record time.

We’ll then talk with Rob Harles, Managing Director Global Lead Social Media & Emerging Channels at Accenture. Rob discusses what Covid has taught us, what he sees as the biggest pain points when managing an emergency and what the Federal, State and Local Governments should be thinking about to ready themselves.


Jeremy Bertrand
Digital Outreach Manager
Washington State Dept. of Transportation

Rob Harles
Managing Director Global Lead Social Media & Emerging Channels

Paul Ohls (Moderator)
SVP, Americas

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