Available: On Demand
Length: 20 minutes
Customer experience (CX) is the #1 topic Forrester customers ask their analysts about. Over-surveying is plaguing the modern web. It’s particularly problematic in the mobile space where it can seriously interfere with transactions. How can companies get real consumer feedback without making their experience irritating and slow? Is there a better way to get this feedback? Yes, there is. Today, millions of consumers are giving feedback on the products they love and hate on social platforms, blogs, review sites, and forums — and Sprinklr can give you access to capturing that information.
Now available on demand, watch Sprinklr’s session from the Forrester CX North America event. Grad Conn, Sprinklr’s Chief Experience & Marketing Officer, discusses the concept of modern CX and ways to harness unsolicited, real-time, insights at every juncture in the customer journey…from customer care, to customer intelligence, content marketing, advertising, product R&D, PR, and ultimately, customer experience.