The social marketing technology landscape can be distilled into several categories that cover a myriad of social point solutions: social listening platforms, social advertising technology, word-of-mouth platforms, onsite social tools, and social media management solutions, just to name a few. But social suites are starting to merge these distinct categories, combining two or more of the core point solutions into more comprehensive solutions to serve marketers’ needs across the social martech stack.
In this webinar guest speaker Jessica Liu, Senior Analyst at Forrester Research, will join us and answer the following key questions:
- How do marketers currently use different social tech point solutions?
- Why are social suites on the rise?
- How should marketers decide on point solutions vs. suite solutions?
Senior Analyst Serving B2C Marketing Professionals