Stop, Collaborate & Listen: Crisis Management isn’t what it used to be

Available: ON DEMAND
Length: 60 minutes

We’re starting to experience the hopeful signs that businesses are reopening. In our attempt to move forward, however, we can’t yet move on from incorporating crisis management practices. Our world is different and our customers are still dealing with a lot of anxiety. With this in mind, we want to share important learnings to help you successfully engage and connect with your customers.

We’ve gathered a group of experts to share their 3 best practices in practicing mindful customer engagement strategies during a crisis:

  • Stop using old crisis management frameworks
  • Actively listen to personalise engagement and protect brand reputation
  • Cross-functionally collaborate to achieve consistently empathetic customer engagement

Hear from our panel of experts from Nationwide Building Society, Ginger May (an award winning PR agency), and Sprinklr to discuss how crisis management has changed and what you need to do now.

In this webinar, you’ll hear how you can continue to manage through the COVID-19 crisis and ready yourself for what’s next:

This on-demand webinar is ready for you to watch immediately.

Speakers:

James Puxty
Head of Incident Communications
Nationwide Building Society

Victoria Usher
CEO
GingerMay PR Agency

Nazli Basoglu
Senior Consultant, Business Value
Sprinklr

Moderator:

Jen Brown
Director of Marketing
Sprinklr

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