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WATCH NOW: Why Having A Cross-Channel View Is Critical To Your CX Transformation

Did you know Customer Experience (CX) is the #1 topic Forrester customers ask their analysts about?

It’s no wonder given today’s socially-savvy customer. Engagement crosses multiple channels and lines of business and the ability to understand their journey is a challenge for even the most advanced companies. This happens when organizations approach CX in a disconnected way, with multiple silos running their own efforts.

To drive CX transformation, leaders must deliver the ability to connect the data dots and present a unified view. We sat down with guest speaker Faith Adams, Senior Analyst at Forrester, to explore why having broader CX intelligence is key to delivering happy customers.


Faith Adams
Senior Analyst
Marshall Kirkpatrick
VP, Influencer & Analyst Relations

Watch the webinar

Originally broadcast on Tuesday, October 6, 2020


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