More and better influencer marketing doesn’t have to mean bigger budgets and pricey outreach to glamorous celebrities. Microsoft content strategist Aileen McGraw uses intelligence, energy and Little Bird as she builds campaigns, content and connections with subject matter experts and community leaders online around a wide range of cutting-edge Microsoft initiatives.
Duration: 30 Minutes
Be it hackathons, augmented reality, game developers, or trailblazing educators, Aileen knows how to jump into a community, understand its passions, and infuse its leaders into strategy, stories, and impact.
“Little Bird’s insights are helping our team speak like a living, breathing member of our customer communities,” Aileen says.
In a 30-minute webinar, Aileen talks with Little Bird founder Marshall Kirkpatrick about how she does it. Whether you’re a Little Bird customer or not, this is a great chance to hear directly from an expert at one of the world’s most important brands about how she uses social web research to influence effective influencer and content marketing, even beyond the social web.
Consider it influencer inception!