Download the ebook: Influencer Marketing in 2018 Always-on is always the way to go.

This selection of articles, insights, and interviews – gathered by eMarketer and Sprinklr – can help you better understand what will be critical to influencer marketing in the coming months, from FTC regulations to micro-influencer trends.

In a recent Twitter survey, half of respondents said they rely on influencers for product recommendations. Influencers are second only to friends, whom purchasers consult 56 percent of the time.