89% of respondents said they made changes to their promotional efforts in response to the COVID-19 crisis, according to a March 2020 statista.com study of US marketers and ad agencies. Businesses of all shapes and sizes are looking for ways to help lagging sales — and rebooting your ad spend could be the answer. But how do you jump back in and what should you expect? In this quick 15-minute on-demand webinar, we’ll share guidance on when and how you should reinvest in advertising after a societal or internal organization crisis. We’ll give you the things to look for such as market cues and competitive behavior as well as recommended data-driven metrics that will tell you if it’s working.
What you’ll learn:
- How to tell if it’s time to start advertising again
- What should your post-crisis advertising strategy include
- How to determine if your advertising is working
Sr. Manager, Product Marketing-Advertising
Sr. Manager, Advertising Solutions Specialist