Extend your reach and connect with audiences in a more authentic, meaningful way — learn how leveraging an employee advocacy program attracts top talent.

Leveraging a unified calendar provides collaboration to teams across channels. Here are five reasons why it’s critical to have a unified marketing calendar.

How can HR leaders stay ahead of the Great Resignation? One often overlooked tactic is leveraging social advertising for talent acquisition. Learn more.

With iOS 14, Apple announced new data privacy and tracking changes. Learn how advertisers are adapting to these tracking and attribution changes.

If you’re advertising on LinkedIn, a 20-30% improvement is within reach. Here are seven ways you can reduce costs and increase return on ad spend by powering up with Sprinklr.

Customer experience (CX) efforts are growing in government, just like the private sector. But the nuances of getting the work done are different in government.

A brand protection strategy is essential to building a healthy foundation for your social and digital marketing campaigns. Learn more about brand protection.

One-size-fits-all marketing is no longer enough. We live in a fast-paced world, one dominated by the proliferation of social media and other digital channels that constantly compete for our time, attention, and business. Your customers are no longer in o…

When people think about a business’ structure, they often think about a centralized model with linear reporting and clearly defined departments, all under one roof. But for many large, enterprise-scale businesses, this is rarely true. More often, there a…

On March 30, Facebook announced that it will be deprecating its native analytics offering as of June 30, 2021. Facebook pointed marketers to its other business tools—including Facebook Business Suite, Ads Manager, and Events Manager—to help them understa…

User-generated content (UGC) is a powerful way to incorporate statements, photos, and video from engaged participants into a campaign. UGC can tell a story from multiple points of view, painting a richer and more authentic picture than traditional market…

It’s believed that word of mouth marketing officially kicked off in the early 1970s when psychologist George Silverman created “teleconfered peer influence groups.” These events brought physicians together to discuss the latest pharmaceutical products. A…