Marketers are a little obsessed with millennials. And who can blame them? They’re more digitally connected than any other generation before them, and their spending power is set to surpass $1 trillion by 2020. Currently between the ages of 18 and 35 (as …

Acai bowls might be all the rage in the United States right now, but exotic fruit isn’t the only reason people have their eyes on Brazil. It’s no secret that Latin America’s largest country is a rising tech star and a business powerhouse; it boasts 25 of…

Snapchat, with nearly 130 million daily active users, is the fastest-growing social media platform in the world. This means that it’s becoming increasingly challenging for brands to get a spot in a Snapchatter’s personal feed, whether it be through an ad…

We ranked 60 global fashion brands across critical social performance indicators like Audience, Earned Media, Engagement, Participation, and Advocacy. Read on to see what we learned.

In an age where the number of mobile devices (7.5 billion) outnumbers humans (7.3 billion), mobile marketing has become a necessity for brands that want to connect with consumers—at any time—via the medium they engage with most. Total smartphone and tabl…

Augmented reality isn’t new, but it’s taken Pokémon Go, a free, location-based augmented reality game, for most people to become aware of the technology. Augmented reality, or AR, is a view of the real world augmented with graphics or sounds. In the case…

Looking for an employee advocacy solution? In today’s world, brands are competing for recognition, top talent, and consumer trust across all modern channels. A proven strategy to ensure branded content gets noticed is with an employee advocacy program. I…

The romance of in-store shopping isn’t gone just yet. According to Forbes Insights, customers conduct research online, but they prefer to make their purchases in a physical shop. This allows them to see and try the actual products, talk to representative…

You know your employees are your most valuable asset, but they might be even more valuable than you think. Not only do they work each day to bring your company’s vision to life, but they’re also perfectly positioned to be your strongest brand advocates. …

We might never know what space sounds like if it wasn’t for NASA’s social media marketing strategy. After auditing its social audience, the government agency realized it had a built-in group of audiophile fans that it just wasn’t engaging. It seems NASA …

Digital asset managers (DAMs) have long been a staple of brand martech stacks. Predating most digital marketing tools, DAMs are considered consistent and reliable, if not exactly cutting edge. While it’s understandable to use a DAM that you know and trus…

In the weeks leading up to the school year, brands roll out the back to school marketing campaigns they’ve spent months on. Considering that total spending for K-12 and college-related supplies is projected to reach $82.8 billion this year, it’s no surpr…