When it comes to Facebook holiday advertising, it’s all about mobile. During the 2017 holiday season, mobile accounted for 77% of online conversions visible to Facebook. And according to the social network, people use the platform each holiday season for…

Do what you love and you’ll never work a day in your life, right? For younger professionals (and aspiring professionals), landing a job in social media and getting paid to post on social networks that they already frequent may seem like a dream. Indeed, …

Social networks exploded, in large part, because they empowered individuals to interact with large groups of people at once. Recently, however, more and more users are harnessing social platforms for one-on-one conversations – especially with brands. It …

On December 11th, Facebook is changing how digital marketing platforms will connect to hashtag content from Instagram with new modern APIs. As a Facebook Marketing Partner, Sprinklr has been working closely with Instagram adapting to these changes. The n…

Both the marketing and customer experience teams care deeply about the customer and the brand. But while they are both driven by data as they surface and measure insights, very rarely do they integrate their findings – or even share them with one another…

Building and implementing an employee advocacy program is a challenge. For a long time, this is what I did for clients. But keeping employees excited and sharing in the long-term is a whole other can of worms. This is what I’ve learned from nearly nine m…

The top hotel brands on social media aren’t young, disruptive companies as one might imagine, but some of the most established players in the industry. They are time-tested brands that recognize the importance of establishing an authentic and superior so…

Marketers are obsessed with size, especially size of market, and they often spend billions of dollars chasing the biggest market of all: new customers. And yet, rock stars follow a completely different marketing path. Instead of marketing to new customer…

Tech brands have always been pioneers of social media marketing. HP was the first company to hit one million followers on LinkedIn. GE was one of the first brands to use Facebook Live for a major event. AT&T won the 2016 Shorty Award for Best Online Comm…

We’ve said it before: advertising on Snapchat Discover isn’t quite like anything else out there. On most social platforms, publishers, brands, and users all vie for attention within the same space. But Discover takes a different approach, putting content…

What’s better than showing up at your customer’s door disguised as a Christmas caroler and asking if they want to see your product catalog? Well…pretty much everything, because that’s really creepy. But seriously, here’s the answer: Using a visual plat…

Fueled by increased legalization across the world, the cannabis market is projected to grow from $10.3 billion in 2018 to $39.4 billion by 2023. As James Higdon wrote for Politico, 2019 could be marijuana’s biggest year yet as “a green tide in Congress” …